Grassroots program highlights real-world performance in Midwest short-course racing, with a focus on heat management and drivetrain protection
FOR IMMEDIATE RELEASE
ELDRIDGE, IA — February 10, 2026 — Red Line® Synthetic Oil and Dead Red Off-Road® today announced a new marketing partnership, naming Red Line the Official Lubricant Partner of the Dead Red Off-Road Stock Truck campaign in the 2026 AMSOIL Championship Off-Road season.
This grassroots marketing effort will be powered by shop-to-track storytelling on Social Media—bringing fans into the prep, testing, and race-weekend grind where temperature control and component protection make or break results. Red Line® products will be featured through content creation, logo placement, and hands-on product reviews and feedback from the team throughout the year.
“Grassroots racing is where parts earn their reputation,” said Sean Soseman, founder and driver of Dead Red Off-Road®. “We fight heat all weekend—engine temps climb fast, transmission temps climb faster, and the gears take a beating. Red Line gives us a serious toolset to manage that and protect the drivetrain. And on the marketing side, this is the kind of partnership I love: real product, real use, real feedback—told straight from the shop and the pits.”
Built for heat. Built for shock loads.
Dead Red Off-Road’s Stock Truck package centers on a 350ci Small Block Chevy, TH400 with a manual valve body, and a spooled 9-inch rear end—a combination that demands reliable lubrication under sustained high temperatures and hard, repeated impacts.
For the 2026 season, Dead Red Off-Road® plans to run a dedicated Red Line® fluid lineup tailored to racing stress and thermal management, including:
- 40WT Race Oil (15W-40)
- Heavy ShockProof® Gear Oil
- Racing ATF
- WaterWetter®
- Power Steering Fluid
- RL-600 DOT 4 Brake Fluid
About Red Line® Synthetic Oil
Founded in 1979 with deep roots in the racing world, Red Line develops performance lubricants and additives used by racers and enthusiasts across automotive and powersports applications. The brand is known for products designed to perform under high heat and extreme loads and offers a broad catalog that includes engine oils, gear oils, transmission fluids, and its well-known WaterWetter® cooling additive.
About Dead Red Off-Road®
Dead Red Off-Road® is a Midwest-based off-road racing team and content brand focused on short-course truck racing, shop culture, and community-driven storytelling. The team competes in Stock Truck and produces behind-the-scenes content that connects racing fans with the real work behind race-day performance.
Media Contact
Dead Red Off-Road® — Sean Soseman, sean@deadredoffroad.com
Red Line® Synthetic Oil — Mark Beatty, mark.e.beatty@p66.com
